GfK PRICE CHALLENGER®
GfK PRICE CHALLENGER® determines the optimum price for your product in the competitive environment.
Despite many national differences, there is one phenomenon which is common to the markets in almost every European country: a growing correlation between purchase decisions and price. The fact is, clever buying is "in".
This means that your prices have to be pitched correctly within their competitive field.
At a time when the market is becoming increasingly dynamic and competition is growing fiercer, you need an instrument you can rely on for professional price management. You want to test the price acceptance of your brand against rival international brands and determine the optimum price.
The GfK PRICE CHALLENGER® allows you to do this, along with giving you the potential to analyse an entire spectrum of aspects such as:
What are the price thresholds?
What are the price elasticity levels for the different sales outlets?
To whom would your brand lose a significant share of the market if price changes appeared?
What happens to your product´s sales when competitors cut or increase their prices?
What are the effects and subsequent changes in sales, turnover and earnings?
Christine Graf
Tel. +49 911 395-3689
Fax +49 911 395-4023
christine.graf@gfk.com