GfK CONCEPT CHALLENGER
The GfK CONCEPT CHALLENGER family is a modular series of methods aimed at supporting companies embarking on concept optimization.
The system comprises 4 elements: GfK CONCEPT CHALLENGER Builder (screening for the best concept elements and identification of ideas), GfK CONCEPT CHALLENGER Screening (targeted focusing during further concept development on the available alternatives with the greatest potential), GfK CONCEPT CHALLENGER Evaluation (individual concept analysis with recording of the optimization potential and targeted analysis of strengths and weaknesses) and GfK CONCEPT CHALLENGER Volumetric (estimation of the market share and volume relating to a concept idea and substitution of competitive products).
Christine Graf
Tel. +49 911 395-3689
Fax +49 911 395-4023
christine.graf@gfk.com