Services/Instruments and Services/Contact Dates
November 22, 2008, 09:10
http://www.gfk.com/group/services/instruments_and_services/contact_dates/00142/index.en.html
GfK Roper Consulting
GfK Roper Consulting has been polling consumers longer, more deeply and with more frequency than anyone else. We have an excellent suite of data sources and analytical tools, coupled with our consultants who are consumer experts. Each GfK Roper Consulting client has a dedicated consulting team that understands the category, the business and the brand. It's our job to explore and explain what our findings mean to the brand manager…to the product developers…to the front-line salespeople and customer support teams. It's how we translate insight into actions.
"Roper Reports Worldwide" is based on interviews of approximately 31,000 consumers in over 30 countries. The study concentrates on national and cultural differences as well as key markets in the respective contexts. This provides a country-by-country global market perspective.
Find out more on the website of GfK NOP UK.
"Roper Reports US" is based on 20,000 country-wide interviews per year. The results are published weekly in "Public Pulse" short reports that offer comprehensive coverage of virtually every topic that impacts consumers. In addition, there are monthly summaries of the quantitative surveys and the quarterly "Trend-Whys" publication with qualitative reports on the trends.
Find out more on the website of GfK Custom Research North America.
"Roper Youth Report" is dedicated to the target group of children aged eight to twelve ("tweens") and those aged 13 to 17 ("teens"). The study has interviewed 1,000 children and teenagers each year since 1990.
Find out more on the website of GfK Custom Research North America.
The "Roper Green Gauge" report examines the attitudes of consumers toward their environment and environmentalism and reveals how these views influence purchase decisions. The sample includes a total of 2,000 people over the age of 18.
Find out more on the website of GfK Custom Research North America.
The Roper Reports are named after Elmo Roper (1900-71), one of the American pioneers in marketing research.
GfK Roper Consulting Europe
Jodie Hulme
Account Director – Europe
+44 (0) 207 890 9024
jodie.hulme@gfk.com
GfK Roper Consulting North America
Christine Svoboda
Vice President, Account Development
+1 (212) 240-5512
christine.svoboda@gfk.com
Consumer Alchemy conference
In London on Nov 6. Click on the image to find out more. But hurry, early bird discount ends on Sept 12.
GfK Roper Consulting
Want to learn more about the GfK Roper Reports? Click on the following links to download our brochures.
GfK Roper Global Pulse Snapshot
Interested in the GfK Roper Global Pulse Snapshot, a regular newsletter from GfK Roper Consulting highlighting Consumer Trends that impact your business? Click on the mailbox image to sign up.