Experiential Marketing Assessment
Leading techniques are used to allow clients to assess the effectiveness of their EM events that are designed to create a bond between customer and brand. Effectiveness can be measured both at the development stage to help shape the concept, and during activities to enable updating and evolution towards future activities.
Ole Christensen
Tel. +45 3832 2000
ole.christensen@gfk.dk
Graham Woodham
Tel. +44 1372 387224
graham.woodham@gfk.com