ENVISION™
ENVISION™ delivers on-the-spot consumer reactions to creative executions so you can achieve optimum effectiveness, aesthetic appeal, persuasion and brand impact for ads, package design, logos, signage, and more. By uncovering strengths and weaknesses and permitting immediate modifications, you can test new approaches right away—eliminating expensive communications "mis-steps" and weeks of waiting before acting on results.
Envision allows consumers to see original designs as well as modifications executed in the field, incorporates state-of-the art technology, such as Eye-Tracking and T-scope, to document what record what consumers 'register', enables instant action on learning provided by one-on-one in-depth interviews and allows clients to take away videotapes or computer files of "winning" executions.
Ole Christensen
Tel. +45 3832 2000
ole.christensen@gfk.dk
Graham Woodham
Tel. +44 1372 387224
graham.woodham@gfk.com