AD*VANTAGE®/MultiMedia is a communications online pre-test that provides guidance on the ability of the ad. to deliver against its objectives, with learning’s for how its effectiveness can be improved.
The innovative AD*VANTAGE®/MultiMedia follows modern brand management initiatives which are not limited to one media only. The approach allows to evaluates different touch points with an identical test design. All kind of possible media campaign combinations can be tested as well as stand alone ads from any media. AD*VANTAGE®/MultiMedia provides key diagnostics insights sourced from open-ended questions as well as the capability to reveal the emotional and/or rational selling proposition of your advertising.
AD*VANTAGE®/Multimedia does test advertising in the client’s key target group with a standard sample of n=120 interviews. The design includes a validated simulated purchase decision, the measurement of the ad.’s breakthrough capability and a sensitive ad. Diagnostics. In addition, results are supported by a non-verbal Scene-to-Scene potential analysis. Benchmarks are provided from specific databanks and a control group design.
Peter Süßenbach
Tel. +49 911 395-2966
Fax +49 911 395-3094
peter.suessenbach@gfk.com