AD*CREATOR
With AD*CREATOR®, you can test precisely whether or not your TV pr Print ads will achieve their aims. Even better is that it can be done in time to carry out any necessary improvements; in other words, before the final completion of the commercial. AD*CREATOR® is the reliable pretest for your storyboards and early drafts.
AD*CREATOR® delivers the final result after only a few days following the end of fieldwork, can be used worldwide and offers individual and impartial evaluation of each storyboard.
AD*CREATOR® provides a high level of standardization regarding test situations, test procedures, questionnaires and test material. The AD*CREATOR® database facilitates the creation of benchmarks.
Both the measurement criteria and the test design were developed following current research into advertisement effectiveness. The AD*CREATOR® results are based on a survey of N=75 participants. AD*CREATOR® can be run as a CLT test or on the Internet.
Peter Süßenbach
Tel. +49 911 395-2966
Fax +49 911 395-3094
peter.suessenbach@gfk.com