Textile market research
Precise knowledge is an essential prerequisite to assessing business opportunities. Decisions based on accurate information are the only way to set the course for a successful marketing and sales strategy. Intuition often comes close to the mark, but for decisions with far-reaching impact, the risk of making the wrong choice must be minimized. This is where professionally collated and prepared information is essential.
GfK stands for the professional collection and preparation of decision-relevant information supplied in readily accessible formats. The GfK Textile Panel is a unique instrument that has been providing continuing market monitoring for over 35 years. The highest quality standards of information collection and processing based on a representative sample of over 16,000 people reporting using the diary method, make detailed analysis possible. In the diary method, participants report on their buying behavior immediately after the purchase and this minimizes memory lapses and any undue influences which may "color” recall. The information provided represents the best possible basis for business decisions and major manufacturers and retailers refer to the panel as the only source that is reliable.
Another instrument is the GfK Textile Circle , a continuing online panel with over 10,000 participants which looks at issues relating to textiles. This is the ideal platform for any individual questions relating to textiles and fashion.
We also carry out monthly benchmarking, operate strategic market preparation, prepare forecasts and carry out market segmentation and sales planning. We like to work with clients to find exactly the right approach for their company.
Brochure GfK Textile market research
Thilo Lohmüller
Tel. +49 (0)911 395-2402
thilo.lohmueller@gfk.com