Every morning Germany’s programming decision-makers at TV channels, TV program producers, media managers in the branded goods industry as well as planners and purchasers of advertising and media agencies face the moment of truth. Before 9 a.m. on the day following the broadcasting of programs, GfK Fernsehforschung supplies the prior day’s TV ratings.
GfK Fernsehforschung collects TV consumption data for Germany exclusively on behalf of the TV Audience Research Cooperative (AGF).
The GfK data collected on a daily basis provides information about
Due to this comprehensive research method no other medium can document its performance indicators as quickly, reliably and verifiably as TV. The findings provide insight into the performance of channels and their programs.
Many years of experience have made GfK Fernsehforschung a vital partner in media research. Find out more on the GfK Fernsehforschung website.