GfK Roper Consulting has been polling consumers longer, more deeply and with more frequency than anyone else. We have an excellent suite of data sources and analytical tools, coupled with our consultants who are consumer experts. Each GfK Roper Consulting client has a dedicated consulting team that understands the category, the business and the brand. It's our job to explore and explain what our findings mean to the brand manager…to the product developers…to the front-line salespeople and customer support teams. It's how we translate insight into actions.
"Roper Reports US" is based on 20,000 country-wide interviews per year. The results are published weekly in "Public Pulse" short reports that offer comprehensive coverage of virtually every topic that impacts consumers. In addition, there are monthly summaries of the quantitative surveys and the quarterly "Trend-Whys" publication with qualitative reports on the trends.
"Roper Reports Worldwide" is based on interviews of approximately 31,000 consumers in over 30 countries. The study concentrates on national and cultural differences as well as key markets in the respective contexts. This provides a country-by-country global market perspective. To learn more about the GfK Roper Reports, just click on the following links and download the brochures as a pdf-file.
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"Roper Youth Report" is dedicated to the target group of children aged eight to twelve ("tweens") and those aged 13 to 17 ("teens"). The study has interviewed 1,000 children and teenagers each year since 1990.
The "Roper Green Gauge" report examines the attitudes of consumers toward their environment and environmentalism and reveals how these views influence purchase decisions. The sample includes a total of 2,000 people over the age of 18.
The Roper Reports are named after Elmo Roper (1900-71), one of the American pioneers in marketing research.
Christine Svoboda, Eastern Region Business Development
Tel. +1 212 240-5512
christine.svoboda@gfk.com
Amy Merrill, Midwestern Region Business Development,
Tel. +1 330 668-2140
amy.merrill@gfk.com
Kristen Estrella, Western Region Business Development
Tel. +1(949) 255-0153
kristen.estrella@gfk.com
Jodie Hulme, European Business Development
Tel. +44(0)20 7890 9024
jodie.hulme@gfk.com