Product and concept research
We offer a broad range of studies. Depending on the requirements of the client and the survey, we use either our proven tools and instruments or develop a customized survey.
Our services include concept tests, screening for new ideas, product tests and concept and use tests. Moreover we carry out packaging, sniff and shelf tests. For clients interested in habit studies, U&A surveys and segmentation studies we also offer diary surveys and price elasticity studies.
Carrying out your project with us brings many advantages. We cover a wide range of methods and services, including at international level. We have experience and expertise in all major product groups and countries. We also offer access to panel data. Through the network of GfK Custom Research Worldwide, services are available in nearly all European countries and the major markets in North and South America as well as Asia .
Full service research
Access panels
Test studios
National network with 13,000 trained interviewers in Europe alone Over 500 CATI stations
Hi-tech equipment such as CAM *QUEST, the multimedia CAPI system of GfK
Online surveys possible
Christine Graf
Tel. +49 911 395-3689
Fax +49 911 395-4023
christine.graf@gfk.com