True customer focus requires all employees to believe in and implement the highest standards of customer service and advice.
Our GfK Loyalty Plus Mystery instrument enables you to objectively assess the quality of your advisory and customer services. The information is accurate and objective and comes direct from the customer interface: P.O.S. or via telephone.
Professional mystery shoppers, trained and instructed by GfK, visit your branches and assess their performance. Whether you are interested in advisory services, merchandising, employee image or complaints processing, the content and criteria of the assessment are specifically tailored to your company.
The individual weighting attributable to each of the assessment criteria facilitates a differentiated evaluation of the relevant aspects. The tried and tested survey concept GfK Loyalty Plus Mystery shows at a glance the strengths of your company and highlights the areas where you can improve your customer focus.
GfK Custom Research North America
Tel. +1 212 240-5300
info@gfkamerica.com