Integrated intelligence
The advantages of knowledge for a competitive edge
The Research, Consulting & Development (RCD) Division offers you a comprehensive source of knowledge when it comes to complex marketing issues. This advantage will give you a distinct edge when confronting the growing competitive pressure in your markets.
Our portfolio of clients currently ranges from TV stations and marketing companies to some of the best known advertisers. We offer a range of products and services customized to suit your particular needs, from strategic planning to measuring the success of your media and marketing activities.
Integrated Intelligence delivers an intelligent information network, whose tools are able to deal with any issue arising.
The benefits of the measurable improvement in efficiency range from the creation of marketing target groups, thru the optimization of communication content and media strategies to measuring the efficiency and effectiveness of your marketing activities.
New analysis tools with customized design potential can be used to measure the Return On Investment (ROI) of your marketing decisions.
Make the most of the GfK Group data network: we can develop a consulting concept individually tailored to suit your company.
An overview of our tools
Marketing target groups
We are here to support and advise you in identifying your relevant target groups.
Optimization of communication content
We show you how to directly address your target groups in your communications, and raise the level of involvement.
Optimization of media strategies
Which media can you use to best reach your target group and avoid wastage, and in which environments? Why not combine the classic media with the opportunities offered by dialogue marketing?
Measuring efficiency and effectiveness
How successful was your strategy? Why not opt for a process of continuous assessment of the success of your marketing activities and their impact on sales. Use our experience and the data network of the GfK Group.
Modeling
Break down your marketing success factors according to the contribution made to the Return On Investment (ROI). Evaluate the impact that varying the individual marketing parameters could have on future scenarios.
Cross media
Which media mix - also in conjunction with dialogue marketing - is right for your target group and the product being promoted?
Each individual instrument generates concrete recommendations for action on your part, but together, the interplay of all the instruments forms an ongoing process from strategic consulting thru success tracking to success factor. And together, we can make this overall strategy work for you.
Andrea Scharrenbroch
Tel. +49 911 395-2464
andrea.scharrenbroch@gfk.com
Jörg Westphal
Tel. +49 911 395-2775
joerg.westphal@gfk.com
