Healthcare market research
Through the subsidiaries in our HealthCare division, we provide clients with information services relating to product development, communication, image and price control of medicines. We also provide analyses of market positioning and customer satisfaction in the healthcare sector as well as the volume of materials and products used in the dental and veterinary sectors.
As a full-service global agency, the GfK HealthCare Group works with clients to develop and implement custom healthcare market research approaches, as well as qualitative and quantitative market research and counsel to support:
Successful new product development and roll-out activities
Launch and marketing of products and services
Market launch of new products and accompaniment of established brands
Improvement of customer loyalty
Analyses of brand value, brand equity, pricing and positioning Development of value propositions
Identification of differential advantages
In addition to our expertise in custom qualitative and quantitative research, the GfK HealthCare Group also has significant experience in ad hoc and multi-client panel research as well as in conducting physician, pharmacist and patient panels.
We have conducted market research with nearly every key stakeholder group in the healthcare industry, from physicians, patients and consumers to managed care decision-makers (payers), key opinion leaders, allied health professionals and sales representatives.
For more information on GfK HealthCare click here.
GfK HealthCare
Tel. +49 911 395-4409
Fax +49 911 395-4283
healthcare@gfk.com