Geomarketing
GfK GeoMarketing is one of the biggest providers of GeoMarketing services in Europe and has more than 100,000 users from all branches of trade. The key business areas are:
Consulting and reports
Market data
Digital Maps
GeoMarketing software RegioGraph
GfK GeoMarketing supports clients throughout Europe on all location-related issues. GfK GeoMarketing combines a wealth of experience spanning more than 70 years and forms an integral part of GfK, one of the biggest and most respected market research organizations in the world. Clients and users from all sectors in the market benefit from this joint expertise.
A short description of the business areas:
Consultancy
Location and real estate research provides invaluable support for the analysis, planning and evaluation of locations in Germany and abroad. GfK GeoMarketing is consulted by project developers, companies from the retail trade, investors and public sector institutions. The experience in real estate research goes back until the 1950s. Each year, GfK GeoMarketing conducts more than 9,000 projects in Germany and abroad. In Germany, GfK GeoMarketing is the top address for real estate consulting and internationally, the company enjoys a very high reputation.
Territory Planning means the creation or optimization of sales territories. Our related consulting services include planning expansions across borders and markets and coaching services. With more than 2,000 projects conducted in Germany and abroad, GfK GeoMarketing is the leading territory planning expert in Germany .
Market data
GfK Geomarketing offers a range of market data that is second to none in Germany . Studies such as the GfK purchasing power, data on the turnover at the point of sale and wide-ranging socio-demographic and sector-specific data are available at all regional levels down to street sections. These data are used in location analysis, evaluation of distribution and field sales territories, or optimizing direct marketing activities. Customers can choose to analyze the market themselves or have a market analysis carried out for them. Client-specific issues can also be addressed using GfK’s extensive database or the client’s own data.
Digital maps
GfK GeoMarketing has the world’s largest collection of digital postal and administrative maps. These are used in GIS or CRM. From the 6-digit postcodes of India to the municipalities of France – you name it. The map sets include topographic maps such as city points, streets and elevations. The maps of GfK GeoMarketing are comprehensive and fit seamlessly with one another. Updates are carried out regularly for all 41 European countries each year. GfK GeoMarketing produces branch-specific maps, e.g. for the pharma industry, reinsurance companies or energy providers.
RegioGraph
The software program RegioGraph provided by GfK GeoMarketing is clearly geared towards business applications in sales, marketing and financial controlling.The program produces detailed maps from customer, market and company data. They show at a glance the distribution of your clients and sales. Importing market data such as purchasing power makes it possible to directly compare sales and potential. This allows to assess the success of a business strategy regionally and to plan successful new locations. With more than 40,000 users, GfK GeoMarketing is market leader in Germany.
Visit us at http://www.gfk-geomarketing.com/ for further information.
