The increasing complexity of financial markets and intensifying competitive pressure mean clients need ever more precise and up-to-date information, analysis and expert consultancy services from market specialists. Flexible products, innovative services and market research-oriented consultancy support you in your search for individual concepts and solutions. Take advantage of our specific market and methodological expertise and our many years of experience to help you make the right decisions on strategic questions, as well as day-to-day operations.
Our operations know no frontiers. Partnerships involving several business sectors and countries are essential for us when it comes to offering you coordinated information and consultancy services – a comprehensive business information service for professional marketing.
GfK Ad Hoc Financial Market Research supports you all the way from the initial idea to actual implementation of a marketing project with all data collection instruments for quantitative and qualitative market research (including desk research). Work with us to address your target groups: business-to-consumer or business-to-business – as well as end user and companies/opinion-makers and experts.
Each month, the GfK financial market panel surveys more than 45,000 people in around 20,000 households. From this, we compile household and person-specific analyses and deliver current market, company and customer-related data. Trend analysis is possible from 1983 onwards. Linking essential customer satisfaction parameters with the overall financial demand pattern means the data can be used as an early warning system for customer relationship management.
We offer you global framework conditions as markets are converging. Financial service providers operate internationally and also increasingly in a global arena. With over 100 affiliates, GfK Financial Market Research enables you to efficiently and effectively carry out projects on marketing issues of the most varied type in over 80 countries in the world in accordance with a uniform quality standard . Functioning global networks and cooperations are critical to the successful implementation of international projects. As with other markets, Financial Market Research has a team of multinational experts. The Financial Market Research Team Europe develops methods and technologies specifically for European financial market services. An additional focus is the coordination and implementation of cross-border projects at European level – from a global viewpoint.
Karsten John
Tel. +49 911 395-2066
Fax +49 911 395-4035
karsten.john@gfk.com
Katja Wacker
Tel. +49 911 395-2637
Fax +49 911 395-4035
katja.wacker@gfk.com