Brand and communication research
GfK Marktforschung has been offering an integrated system of comprehensive brand and communication research for the international market for many years.
Our comprehensive research approach provides support for all your competitive image and communication decisions during each phase of brand management.
The integrated system comprises harmonized strategic planning management instruments and includes TARGETPOSITIONING ("Where does your brand stand?”) and TARGETTRACKING ("How is your brand developing?”).
We also advise on your choice of advertising media and highlight optimization potential for your campaign. Our instruments: AD*CREATOR ("What potential does your advertising idea have?”) and AD*VANTAGE ("How good are your communications?”).
We check your advertising success with GfK Werbeindikator/ATS. Digi*base offers extensive documentation on the advertising market with competition analysis.
Siegfried Högl
0911-395-2503
siegfried.hoegl@gfk.com