GfK Automotive Market Research is an independent department within GfK Marktforschung with many years’ experience in this sector. We work for many renowned customers in Germany and abroad and specialize in market and opinion research in markets for cars, motorbikes, commercial vehicles, tires and motor parts/accessories.
We are supported in our activities by a global network of German and international subsidiaries and affiliates as well as a large number of cooperation partners across the globe. All activities are coordinated centrally by our team in Nuremberg . We see ourselves as a service provider, helping you find solutions to your marketing questions. We tailor our investigation concepts to your needs, building on both our expertise and the capacity of our service divisions.
We ask each of the target groups about their experiences, attitudes, desires, future expectations and actual behavior relating to a specific topic.
The survey provides you with information on the needs of owners of cars, motorbikes, commercial vehicles, fleet managers, visitors to exhibitions/trade fairs, dealers, garages and gas stations, car rental companies and opinion-makers/experts.
We have an extensive network of trained German and international interviewers who conduct our in-depth individual surveys and large-scale surveys. We warrant for the quality of our work.
Our reliable and quality-oriented market research and analysis guarantee you a secure basis for your marketing decisions. All the members of our team are dedicated and highly motivated. Together with our experts, GfK Automotive Research offers you special techniques, such as the individual interviews, in-depth interviews, conjoint analysis and car clinics. In the clinics, cars, such as prototypes, and accessories are assessed by drivers in the competitive environment either before or shortly after market launch. We also conduct individual clinics for one country or several countries. These can take the form of stationary discussions or a road test.
Europe:
Dr. Ludovit Szabo
Tel. +49 911 395-2067
Fax +49 911 395-4042
ludovit.szabo@gfk.com
America:
Don DeVeaux
+1 248 204 1919
don.deveaux@gfk.com