Instruments
AD*CREATOR®
AD*CREATOR homes in on all the criteria relevant to effective advertising at an early stage of development of any TV or cinema film. From the outset, this ensures the availability of an authoritative instrument for quality assurance and precise steering of communication content. more >>AD*VANTAGE®/Multimedia
AD*VANTAGE®/MultiMedia is a communications online pre-test that provides guidance on the ability of the ad. more >>AFECTS®
AFECTS® (Allison-Fisher Effective Communications Tracking Study) can be integrated with other GfK Automotive studies, such as the AFI® Automotive Intentions and Purchases Study and AFI® Automotive Shopping Study. This allows for the examination of the strategic linkages between communications and consumer demand and shopping behavior. more >>AFI Purchase Funnel®
The Allison-Fisher International (AFI) Purchase Funnel® is a diagnostic model of the automotive consumer decision-making process. The "top" of the purchase funnel focuses on purchase attitude formation. The "bottom" of the funnel describes the transition from attitudes to purchase behavior. more >>AFI® Advanced Automotive Features Study
The AFI® Advanced Automotive Features Study measures the familiarity with, and purchase interest in a wide array of automotive features and emerging technologies among new vehicle intenders. more >>AFI® Automotive Intentions and Purchases Study
The AFI® Automotive Intentions and Purchases Study (AIP) is a monthly and quarterly tracking study which monitors consumer demand for new cars and trucks. The AIP Study, which has been conducted continuously in the U.S. since 1982, captures consumers’ expectations for this next automotive purchase and identifies changes in demand. more >>AFI® Automotive Shopping Study
The AFI Automotive Shopping Study is the industry’s largest continuously running survey of reported automotive shopping behavior in the United States. The AFI Automotive Shopping Study provides insight into the mix of vehicles shopped, the current demographic makeup of new vehicle shoppers, and the composition of consumers’ shopping sets. more >>AFI® Barometer of Automotive Awareness and Imagery Study
The AFI Barometer of Automotive Awareness and Imagery Study (Image Barometer) looks at key measures of brand equity including specific segment-related image attributes, on a segment-by-segment basis. The Image Barometer process probes into the deep structure of automotive consumers’ attitudes, opinions and perceptions of all the vehicles within each segment. more >>AFI® Household Fleet and Ownership Study
The AFI® Household Fleet and Ownership Study reveals the relationship between the types of vehicles owned by U.S. households, how they are acquired and which are most likely to be found in the same garage. more >>AFI® In-Language Image Barometer Studies
The AFI® Spanish In-Language and Chinese/Korean In-Language Image Barometer Studies are tracking studies providing a comprehensive look at measures of Car and Truck Make brand equity including image attributes among U.S. Spanish-language and Chinese and Korean dominant households. Both studies are conducted in-language (Spanish, Mandarin, Cantonese and Korean). more >>ATS® (Advertising Tracking System)
The Advertising Tracking System delivers ongoing monitoring of advertising success throughout the entire life of a campaign. Key to the research is an integral process which illustrates the advertising effect as it occurs. Along with the economic aspects, the system also provides continuous analysis, primarily of the qualitative aspects of advertising success. more >>BASS (Brand ASsessment System)
BASS (Brand Asessment System) uses a series of different criteria to assess consumer brand awareness and the relationship between the earning potential and attractivity of a brand. more >>CatmanGuide
CatmanGuide uses an easily manageable model to analyze complete and comprehensive groups of products and marketing instruments. CatmanGuide begins when the category has been defined and the role of the category specified. more >>CMR Tracking
Based on GfK household panel data, longitudinal analysis is used to check the effectiveness of customer loyalty measures in retail and quantify these in terms of concrete statistics. This enables clients to check the profitability of their CRM program. more >>Corporate Reputation Scorecard
Corporate Reputation Scorecard® offers the most comprehensive system for measuring your company's standing across all key stakeholder groups and for creating strategies for managing towards positive business outcomes. more >>Encodex
Encodex based on article master file and contain detailed technical product data for each article in the following assortments: Information Technology, Telecom, Consumer Electronics, Photo and Domestic Appliances. The currently offered spectrum comprises more than 1 million articles from over 100 product groups in 7 countries and new products are added daily. more >>ENVISION™
ENVISION™ delivers on-the-spot consumer reactions to creative executions so you can achieve optimum effectiveness, aesthetic appeal, persuasion and brand impact for ads, package design, logos, signage, and more. more >>Experiential Marketing Assessment
Leading techniques are used to allow clients to assess the effectiveness of their EM events that are designed to create a bond between customer and brand. Effectiveness can be measured both at the development stage to help shape the concept, and during activities to enable updating and evolution towards future activities. more >>Eye Tracking
Procedure relating to eye contact registration. This records where the viewer looks when shown test ads. The information provides details on frequency and length of eye contact and on which elements of the test ad constitute the main focus of interest. more >>GfK*ATTRIBUTOR
GfK*ATTRIBUTOR derives information for market strategy, product management, services and innovation in b2b markets. more >>GfK BEHAVIORSCAN®
GfK BEHAVIORSCAN® provides the answer to critical questions: How successful will the new product be? Who will buy it? How is the TV advertising working? What type of advertising pressure or campaign is best? more >>GfK Brand Simulator
GfK Brand Simulator is a consumer panel data based model for defining the optimum marketing mix. more >>GfK BVT (SM)
GfK BVT (Brand Vitality Tracking(sm) is a proprietary Key Performance Indicator (KPI) driven brand health monitoring and brand management system. more >>GfK CONCEPT CHALLENGER
The GfK CONCEPT CHALLENGER family is a modular series of methods aimed at supporting companies embarking on concept optimization. more >>GfK DirectMail Panel
The GfK DirectMail Panel monitors and records direct marketing activities in the form of mail shots addressed directly to consumers, courtesy calls and electronic advertising by e-mail in Germany. more >>GfK Loyalty Plus®
GfK Loyalty Plus® measures the quality of customer relationships, closely scrutinizes all the processes and services of a company and gives concrete recommendations on optimizing customer contact. more >>GfK MarketingLab®
GfK MarketingLab® offers a range of real and simulated test markets, which can be used to check the market potential of marketing measures before their actual implementation. more >>GfK MediaOptimizer
GfK MediaOptimizer measures the effectiveness of advertising using the non-food consumer panel, GfK Consumer*Scope. Advertising success is tracked at various stages, which comprise consumer awareness, advertising recall, empathy, purchases made and repeat buying. more >>GfK MediaProfiler
GfK MediaProfiler is an instrument which supports media planners at strategic level. more >>GfK NAVIGATOR®
GfK*NAVIGATOR® analyzes international markets in order to identify strategic market opportunities and niches. more >>GfK NonFood Universal Panel
The GfK NonFood Universal Panel collects continuous data on the spending behavior of private households in Germany across the product segments of TEXTILES, more >>GfK OMNIBUS SYSTEM
If you need fast, reliable and economical market research data, then GfK OMNIBUSSYSTEM offers you the appropriate tools. Mulitmedia CAPI, CATI and Online. Representative for the population or for specific target groups. National and international. more >>GfK PACK CHALLENGER
The GfK PACK CHALLENGER offers multiple possibilities to quantitatively test packaging: Visual impact on the shelf, brand recognition, legibility, product communication and imagery. more >>GfK PRICE CHALLENGER®
GfK PRICE CHALLENGER® assesses and analyzes price thresholds, price changes and the price elasticity of a number of different distribution channels and makes recommendations on pricing for companies positioning themselves in a competitive environment. more >>GfK RetailScan
GfK RetailScan offers a valid retail panel consisting of a total of 15 food retail markets in the extended "Vorderpfalz” test area. The program can monitor sales, market shares and process for established products, innovations, relaunches, new product types, packaging, etc. more >>GfK TARGET® POSITIONING
GfK TARGET®POSITIONING supplies data on preference-building image dimensions, identifies brand-specific strategic strengths of the brand and competitive brands, gives concrete indicators on the emotional positioning of the brand, discloses how and to what degree competitive brand images influence each other and gives pointers on future positioning and communication strategies. more >>GfK Target*Selector
Many marketing and sales issues can be solved automatically using the ConsumerScope consumer panel. Any topics requiring additional, more detailed analysis of consumers and their purchasing behavior can also be addressed. more >>GfK TRADE*FAIR*CHECK
TRADE*FAIR*CHECK is a modular system which evaluates strengths and weaknesses of your performance at a trade fair – especially in comparison with your competitors. more >>GfK Volumteric TESI®
GfK Volumteric TESI®, test market simulation model of GfK, provides answers to key questions relating to new product launches, relaunches, line extensions and changes in the marketing mix. more >>GfK WebScope
This data, which was collected as part of the GfK WebScope survey, is based on continuous written surveys carried out online and offline and involving a representative sample of 10,000 Internet users. more >>Green Gauge Report
Green Gauge Report is a syndicated database of consumer attitudes and behaviors that focus on the environment and environmental efforts in the US today. more >>Roper Consulting
GfK Roper Consulting has been polling consumers longer, more deeply and with more frequency than anyone else. We have an excellent suite of data sources and analytical tools, coupled with our consultants who are consumer experts. We translate insight into actions. more >>Roper Consumer Styles
This lifestyle segmentation with international application facilitates consistent target group orientation while supporting the marketing effort of companies – from target group selection to development, product testing and target group-specific optimization of communications and direct marketing. It replaces the Euro Socio Styles approach, which has been remodeled by merging it with the GfK Roper Consumer Styles on the basis of new global data. more >>Starch Ad Readership studies
Starch® Ad Readership Studies evaluate advertising success as compared with competitors and industry norms. These studies are designed to measure readership, reader interest and reader reactions to a magazine's advertising and editorial content. more >>Starch® Cover Testing
Starch® Communications Research division has built the world's largest database on print ad effectiveness, which has established a basis for providing clients with in-depth consultative services that have helped them not only to understand the strengths and weaknesses of their ads, but also to devise creative solutions for improving cover designs. more >>Starch® Editorial Tracking
GfK NOP's Starch® Communications provides an objective and reliable gauge of how readers respond to your publication, testing consumer reactions to determine how involved readers are with the editorial matter, which columns they tend to read, and which features have the greatest impact on them. more >>STARTRACK
STARTRACK (SysTem to Analyse and Report on TRACKING data) is a IT platform, currently under development, used by the Retail and Technology business to produce and analyze data. more >>StoreTest
Within the scope of a GfK StoreTest, the sale of test products in selected stores under controlled conditions is determined. Therefore the market potential of a product can be estimated. The GfK StoreTest minimises the risk of an image loss of the brand resp. a loss of confidence by the trade or the consumer, prevents financial risks and assists in listing negotiations. more >>Consumer Panel Research
GfK’s Consumer Panel Research collects data on all aspects relating to fast and slow moving consumer goods.ConsumerScan
The GfK ConsumerScan panel is used to monitor the shopping behavior of households and individuals. Data is collected on purchases of almost all fast moving consumer goods.
ConsumerScope
The GfK ConsumerScope is a mail panel, which is used to carry out continuous research into purchases of consumer goods with long-term buying cycles and the use of services.
Services by product segment:
ConsumerScan
pan European current consumer data on FMCG
ConsumerScope
consumer data on SMCG and services worldwide