Surveys / services
Germany: Consumer climate stable at the start of summer
The mood among consumers in Germany was very stable in May. Following a revised value of 5.7 points in May, the overall indicator is also forecasting 5.7 points for June.
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Q1 2012: Robust start to the year for German TCG market
The Technical Consumer Goods (TCG) market has experienced a stable start to 2012. The total sales volume in the first quarter of 2012 was just under EUR 12.6 billion, representing a positive growth rate of 0.6%. This is the result of GfK TEMAX® Germany for the first quarter of 2012.
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USA: Obama Seen as More Trusted than Romney Across Range of Policy Positions
Americans express a more favorable view of President Obama, giving him higher ratings than the Republican challenger Mitt Romney for Obama’s abilities to handle a range of issues, according to the latest national AP-GfK Poll.
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USA: “Extreme” Shoppers Turn to Mobile Media at Key Stages of the Purchase Process, From Information Gathering to Transactions
A newly savvy and self-reliant breed of shoppers has developed a powerful symbiosis with mobile media devices -- forcing marketers and retailers to adapt, and presenting fresh opportunities for brands to engage and win over consumers.
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High petrol prices are affecting the consumer
Consumer sentiment in Germany was divided in April. Following a revised value of 5.8 points in April, the overall indicator is forecasting a value of 5.6 points for May.
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