Surveys / services
Consumer climate – despite the economic crisis, consumers are in the mood to buy
June 23, 2009 – After several months of stagnation, the mood of consumers in Germany is once again showing a slight upwards trend, with economic and income expectations on the increase and the propensity to buy also improving slightly. The overall indicator is forecasting a value of 2.9 points for July 2009, following a revised value of 2.6 points in June, and is therefore climbing slightly following a period of stability.
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Image of the USA has improved since the presidential elections
June 19, 2009 – The election of Barack Obama as US President has improved the political image of the USA abroad. This is one finding of a survey on the subject of “attitudes towards the USA”, which GfK Custom Research has carried out on behalf of the Wall Street Journal Europe.
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Durables sales slow down across Europe
June 15, 2009 – In the first quarter of 2009, consumers in Western Europe spent EUR 45 billion on technical consumer goods, which represents a decrease of 8% compared with the same period in the previous year. The principal reason for the reduction in revenue was price erosion with an additional loss attributed to currency effects, in particular the decline of the pound sterling against the euro, rather than lack of consumer demand. These findings are based on GfK TEMAX Western Europe, an index for technical consumer goods.
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Combined for the first time: information on energy consumption and sales figures of electronic appliances
June 8, 2009 – GfK Retail and Technology’s new product, ECO Reporting, enables information on the energy efficiency of product segments, brands and products to be combined with the respective sales figures. So far, reports are available for the areas of consumer electronics, lighting, air conditioning and major domestic appliances.
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Firefighters are the most trusted group
June 5, 2009 – The fire service enjoys by far the highest levels of trust internationally. On the other hand, there has been a considerable decrease in the trust placed in bank employees. The only groups considered even less trustworthy are managers of major companies, advertising experts and politicians.
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