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  	<title><![CDATA[Media/Advertising/Brands]]></title>
	  <description><![CDATA[Surveys relating to media, advertising and brand issues]]></description>
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  <dc:date>2010-03-18T01:01:00Z</dc:date>
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		  <title><![CDATA[MRI’s AdMeasure Gains Six More Media Agencies, Publishers]]></title>
	  <description><![CDATA[March 15, 2010 - Mediamark Research & Intelligence (MRI), a member of the GfK Group, announced today that six more media agencies and publishing companies have subscribed to MRI’s AdMeasure, the industry’s first ad ratings service for major consumer magazines.]]></description>
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		  <dc:date>2010-03-16T17:25:00Z</dc:date>
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		  <title><![CDATA[Internet shopping continues to gain ground in Germany]]></title>
	  <description><![CDATA[March 3, 2010 – Last year, German consumers spent around EUR 15.5 billion on goods and services online. Overall, e-commerce sales recorded a significant increase of 14%. These are the findings of the WebScope panel, through which GfK Panel Services Germany continuously surveys the purchasing of products on the world wide web. ]]></description>
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		  <dc:date>2010-03-03T14:26:00Z</dc:date>
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		  <title><![CDATA[MRI and Media Behavior Institute Partner On New Consumer-Centric, Multimedia Measurement Offering]]></title>
	  <description><![CDATA[March 1, 2010 - Mediamark Research & Intelligence (MRI), a member of the GfK Group,  and the Media Behavior Institute (MBI) today announced a strategic partnership with the goal of jointly launching a syndicated, consumer-centric, multimedia database that could transform the way media is planned, bought and sold.]]></description>
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		  <dc:date>2010-03-01T09:56:00Z</dc:date>
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		  <title><![CDATA[New currency for the TV market ]]></title>
	  <description><![CDATA[July 3, 2009 – TC score, the new system developed by GfK Fernsehforschung for measuring TV consumption in Germany, is replacing the previously used TC XL device after more than a decade. After some start-up problems with data production, the data for the TV day yesterday were available again around 9 a.m., as the German TV market is used to for many years.
]]></description>
		  <link>http://www.gfk.com/group/press_information/press_releases/004286/index.en.html</link>
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		  <dc:date>2009-07-03T12:30:00Z</dc:date>
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		  <title><![CDATA[Amazon top of the online shopping websites]]></title>
	  <description><![CDATA[April 24, 2009 – A total of around 16.7 million online shoppers has put Amazon at the top of the list of last year’s most popular online shopping websites, knocking online marketplace eBay into second place. ]]></description>
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		  <dc:date>2009-04-24T08:10:00Z</dc:date>
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		  <title><![CDATA[Cross-media increases sales significantly]]></title>
	  <description><![CDATA[April 17, 2009 - Cross-media campaigns have an undisputed effect on perception. The synergetic effect on actual buying behavior and ultimately sales, however, has not been measureable up to now. GfK, Google and Coca-Cola have now analyzed these effects and the interplay of all components for the first time. ]]></description>
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		  <dc:date>2009-04-17T07:55:00Z</dc:date>
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		<item>
		  <title><![CDATA[Germany: effectiveness of online advertising ]]></title>
	  <description><![CDATA[Nuremberg, June 4, 2008 – Starting in July, GfK Panel Services Germany will launch its Web Efficiency Panel (WEP), a method of data collection which is unique in the world today. Together with search engine, Google and technical solutions provider, Nurago, GfK enables advertisers, marketers and agencies to link FMCG purchases to online advertising campaigns and so deliver details on the effectiveness of online advertising. ]]></description>
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		  <dc:date>2008-06-04T14:13:00Z</dc:date>
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<!-- IMPERIA 8.5.4 ACTIVE XTENSION 18.03.2010 00:01:15 -->
