Press releases

Confidence in politicians and managers remains low

August 8, 2008 – People trust politicians less than any other group. Only 14% of respondents in Europe believe that their political representatives are trustworthy. The reputation of advertising experts and managers of major companies is also rather tarnished. Citizens in Europe believe that the fire service and doctors are the most trustworthy, followed by teachers and postal services. These are the findings of the latest GfK Trust Index survey carried out by GfK Custom Research. more >>

Confidence in politicians and managers remains low

August 8, 2008 – People trust politicians less than any other group. Only 14% of respondents in Europe believe that their political representatives are trustworthy. The reputation of advertising experts and managers of major companies is also rather tarnished. Citizens in Europe believe that the fire service and doctors are the most trustworthy, followed by teachers and postal services. more >>

GfK expands Custom Research network in the USA

August 7, 2008 – The GfK Group acquired 100% ownership of US company Arbor Strategy Group (ASG) on August 1, 2008. ASG, a leading strategic brand innovation consulting firm, will trade under the name of GfK Strategic Innovation in future. more >>

Response to announcement by WPP Group plc

August 1, 2008 – The Management Board of GfK notes the announcement released by the WPP Group plc (“WPP”) at 4pm this afternoon, in which WPP confirmed the posting of the Offer Document in relation to their unsolicited offer for Taylor Nelson Sofres plc (“TNS”). more >>

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