Change of shareholding at ORG-GfK Marketing Services India Private Limited
Nuremberg, July 2, 2009 - At the beginning of July 2009, GfK Re-tail and Technology will increase its stake in its Indian joint ven-ture with Nielsen from 40.0% to 50.1%. From now on, the joint venture company will be included in the consolidated accounts of the GfK Group. Previously known as ORG-GfK Marketing Services (India) Private Limited, the joint venture will be renamed GfK-Nielsen India Private Limited.The joint venture, which was established in 1998, operates in one of the world’s strongest growth regions, and is currently the leading provider of retail data in India for technology categories. The company has a staff of 16 and offices in New Delhi and Mumbai and generated sales of EUR 3 million in 2008. Sameer Shukla has been appointed General Manager.
The synergies resulting from all the parties involved will strengthen the position of the Indian joint venture. It also offers unique opportunities for expansion of the product coverage and for access to international clients, and generates new service opportunities for local and international manufacturers.
Further information:
GfK Retail and Technology
Bert Groot Enzerink, Chairman GfK Asia Retail and Technology Board, Tel. +3120713-3000, bert.groot.enzerink@gfk.com
Nielsen
Partha Rakshit, Managing Director Nielsen South Asia
Tel. + 91 22 6663-2869, Partha.Rakshit@nielsen.com
GfK-Nielsen India
Sameer Shukla, General Manager
Tel. +91 11 4289-9115, Sameer.GFK@nielsen.com
The GfK Group
The GfK Group is the no. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The Group has a total of 150 companies operating in more than 100 countries. Of the Group’s 10,267 employees (as at March 31, 2009), over 80% are based outside Germany. For further information, visit our website: www.gfk.com.
The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
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