Response to announcement by WPP Group plc

Nuremberg, August 1, 2008 – The Management Board of GfK notes the announcement released by the WPP Group plc (“WPP”) at 4pm this afternoon, in which WPP confirmed the posting of the Offer Document in relation to their unsolicited offer for Taylor Nelson Sofres plc (“TNS”).

GfK is continuing to actively pursue an all-cash offer for TNS and discussions in relation to this possible offer are progressing positively. GfK therefore urges TNS shareholders to take no action in relation to WPP’s offer for TNS at this time. GfK reiterates that no assurance can be given that an offer will be made.

A further announcement will be made when appropriate.

The GfK Group

The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. The Group has 115 companies covering over 90 countries. Of a total of 9,297 employees (as of March 31, 2008), 80% are based outside Germany. For further information, visit our website: www.gfk.com.

About TNS

TNS is a global market information and insight group. Its strategic goal is to be recognised as the global leader in delivering value-added information and insights that help its clients make more effective business decisions. TNS delivers innovative thinking and excellent service across a network of 80 countries. Working in partnership with clients, TNS provides high-quality information, analysis and insight that improves understanding of consumer behaviour.

TNS is the world’s leading provider of customised services, combining sector knowledge with expertise in the areas of Product Development & Innovation, Brand & Communications, Stakeholder Management, Retail & Shopper and Customer Intelligence. TNS is a major supplier of consumer panel, media intelligence and audience measurement services. For further information: www.tnsglobal.com.

Responsible under press legislation
GfK AG, Corporate Communications
Marion Eisenblätter
Nordwestring 101, 90319 Nuremberg
Tel. +49 911 395-2645
Fax +49 911 395-4041
public.relations@gfk.com 

 

This announcement does not constitute an announcement of a firm intention to make an offer under Rule 2.5 of the Takeover Code and there can be no certainty that any offer will ultimately be made for TNS nor as to the terms and  conditions on which any offer might be made.

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Response to announcement by WPP Group plc

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