Glossary

Advertising tracking

A survey carried out at regular intervals to monitor trends in advertising effectiveness, used widely in market research and advertising research. It involves showing an advertisement to similar but not identical samples of people at different times in order to analyze changes over time.

Advertisement

The format in which an advertising message is expressed, such as a print ad, TV commercial or a poster.

Advertising post-test

The process of testing print ads, commercials and other advertisements after they have been run. Advertising tracking GfK-Werbeindikator/ATS*®.

Advertising pre-test

The process of testing print ads, commercials and other advertisement before they are run. AD*Vantage®.

Ad Hoc Research

behold: Custom Research

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