Glossary

Access panel

Pool of available respondents from which samples for a variety of ad hoc research projects can be taken.

Ad Challenger*Med

Tool used in the HealthCare segment. It is used to evaluate the effectiveness of potential advertising material in a competitive environment, offering benchmark data for objective analysis of survey results.

Ad hoc research

Systematic empirical research which serves as a basis for marketing decisions in all areas of the marketing mix. See Custom Research

Advertising medium

The medium by which an advertising message is relayed, e.g. advertisements, TV commercials, billboards.

Advertising Monitor

Advertising research tool used to test whether the message of an ad campaign has been effectively conveyed.