Glossary

TV panel

A representative selection of households, selected using statistical methods, whose TV viewing is continuously metered by GfK Fernsehforschung and used as the basis for audience share and rating figures; -> TV meter,
-> reach.

*Target group

A particular group of individuals or households forming part of the wider whole and sharing a particular feature or combination of features. Consumer typology EuroSocioStyles.

Telecontrol XL

The latest generation of ->TV meters produced by the GfK subsidiary, Telecontrol Group, Switzerland.

Test market

A specific area used to carry out small-scale testing of a large-scale product launch or advertising campaign.

Test market research

The use of systematic, empirical surveys of test markets as a basis for marketing decisions, and those relating to marketing mix in particular.