Glossary

Sample

The observation data and/or survey units which are selected from all of the units and included in a specific survey: -> extrapolation, -> StarTrack.

Syndicated research

An American term for continuous panel surveys. Characterized by the fact that as a rule, several customers, mostly from one market segment, habe access to the same data; ->consumer panel, ->ConsumerScan, ->TV panel, ->retail panel.

Sample

The observed data or survey subjects that are selected from the total available and used in a specific survey.

S*T*A*R*T*R*A*C*K

A host-free IT platform, currently under development, used by the Retail and Technology business to produce and analyze data.

Single-source data

Data on different subjects collected from the same source. Data merging.