Glossary
Radio research
Measuring the listening habits of radio listeners: -> Media, -> MediaWatch, -> portable people meter, -> Radiocontrol.
Retail and Technology
Surveys of sales of consumer durables, carried out at regular intervals. One of GfK`s business divisions.Reach research
The continuous recording of media usage, part of ->media research; ->reach.Radiocontrol
Electronic meter, incorporated into a wristwatch, that measures radio listening. The system records all noises in the wearer`s environment on a minute-by-minute basis; –> reach,–> media research.