Glossary

Portable People Meter

Metering devices which are used in -> reach research and worn at all times. Typical portable people meters are -> Radiocontrol and the -> Media Watch by Swiss GfK subsidiary, the Telecontrol Group: -> Media, -> media research.

Propensity to buy

The intention of consumers to make major acquisitions in the near future. The propensity to buy is one of the indicators used in the GfK consumer climate survey based on consumers being asked the following question: "Do you think that it is wise to make major purchases at the moment?” -> Consumer climate.

pc#tv

PC software used to evaluate data concerning individuals' TV viewing. It is modular in nature, and can be used for a variety of analytical purposes. Television research.

PC meter

An instrument which measures PC usage in a similar manner to the way in which a GfK meter measures TV viewing. Television audience research.

POINTplus

An instrument used to analyze sales potential in very small geographical units, based on anonymized structural data and used for regional and local marketing purposes.