Glossary

Out-of-home consumption

Out-of-home consumption comprises all food and drink consumed outside the home, e.g. in restaurants, diners, pubs and bars and from

kiosks. The term out-of-home consumption also covers ready meals and other fully prepared meals that are taken home for  consumption: -> Impulse Mobile.

Omnibus

A survey covering a number of subjects and including questions from more than one client.