Glossary

Lifestyle research

Surveys which encompass more than individual markets by aiming to divide the population into categories based on typical behavior. The categories describe behavioral types and lifestyles.

Lifestyle

The way of life, attitudes, behaviour, interests and opinions of a person or group of people. Lifestyles can be broken down into different typologies for marketing purposes. Target group GfK EuroSocioStyles.

Leader panel

Reduced -> sample, used mainly in the -> Retail and Technology division. Facilitates weekly reporting on rapidly changing product groups and prompt trend identification.