Glossary

Integrated Intelligence

Project focus which specializes in integrating data from several GfK Group divisions and using it for complex consumer marketing surveys covering several areas; ->data merging, ->BASS.

Income expectations

This index is based on the following question to consumers: ‘How do you think the financial situation of your household will develop in the next 12 months?’ (improve – stagnate – deteriorate)

Internet reach

The percentage of the total population or a given target group reached by a website; -> reach,
-> media research.

IdeaMap®

An ideas database of designs and concepts, used to optimize the initial stages of developing product concepts.

Impulse Mobile

-> Individual panel in Germany to collect data on out-of-home consumption. Consumers report via cell phone on their consumption of coffee-to-go and fast food: -> Consumer Tracking, -> Panel.