Glossary

HealthCare

HealthCare is one of GfK’s business divisions, which supplies information services on product development, communications, image and NBA for drugs and devices and services in healthcare

Household panel

A representative sample of households which regularly report on their purchases; -> Panel,
-> GfK ConsumerScan,-> GfK ConsumerScope.

Human-interface technology

Digital touch-screen technology that enables subjects to carry out tests on their own without outside help. TeSi® and AD*VANTAGE® have used human-interface technology since 1998.

HILCA

Hierarchical individualized limit conjoint analysis. -> Conjoint analysis for better illustration of purchasing decisions regarding complex products. Product features required by consumers are not treated equally, but structure in a hierarchy based on target groups.