Glossary

GfK Ad*Creator®

A concept test used to check the effectiveness of advertising campaigns at a very early stage, on the basis of which they can be selected.

GfK Loyality®

Service package used to measure and improve customer satisfaction and loyality.

gfk-webgauge

A representative survey carried out frequently in seven European countries since 2001, specializing in business-to-consumer Internet usage and e-commerce.

GfK-Werbeindikator/ATS®

->Advertising post test system used to measure the effectiveness of campaigns after they have been carried out. ATS is a instrument that monitors effectiveness on a continuous basis.

GfK ConsumerScan

Consumer panel in which the purchasing behaviour of households and individuals is recorded. Covers purchases of nearly all fastmoving consumer goods. Households record their purchases using the electronic diary; –> aTRACKtive,–> Panel,–> aTRACKtive*web.