Glossary

Face-to-face interview

One in which the household or individual is interviewed in person, usually at home.

Feature file

A database of features and performance data for consumer technology products.

Foreigners panel

A television viewing panel, currently under development, consisting of 440 households in which the head of household is not German.

5 Star Incentive Program

Part of the remuneration system for GfK Management Board members. The amount of the separtial remuneration payments varies, depending on the share price trend and the key figures in the consolidated accounts.

5 Star Initiative

Corporate GfK strategy for the next four years. The five cornerstones comprise the aims of -> Fact-based consultancy, Top 3, global reach,

full service and excellent financials