Glossary

Economic outlook

This index is based on the following question to consumers: ‘How do you think the general economic situation will develop in the next 12 months?’ (improve – stagnate – deteriorate)

Encodex

An interface for business-to-business e-commerce transactions in consumer durables.

eSolutions

Encompasses Internet-based research instruments in the Custom Research business division.

Europanel

A continuous consumer research partnership covering 24 European countries, established in the 1960s. GfK`s partner is the British market research company, Taylor Nelson Sofres.

EAN code

European Article Numbering. Used to record purchases using an electronic diary in the ConsumerScan consumer panel.