Glossary

Consumer panel

A sample of households which provide regular information on their purchases.

Consumer typology

The use of psychological and other features to describe a group of people, over and above their socio-demographic characteristics. EuroSocioStyles.

Consumer behaviour

The observable behaviour patterns of individuals in their roles as consumers, in particular their decisions to buy and use particular products and their opinions about these products, which can be explained by psychological factors.

Custom Research

Systematic, empirical research, used as the basis for marketing decisions. One of GfK`s business divisions.

ConsumerScan

-> Consumer panel in which the purchasing behaviour of households and individuals is recorded. Covers purchases of nearly all fast moving consumer goods. Households record their purchases using an -> electronic diary; -> aTRACKtive, -> aTRACKtive*web, -> panel.