GfK Group
Footer menu/Glossary/Glossary
August 28, 2008, 11:06
http://www.gfk.com/group/menu_footer/glossary/00251/index.en.html
GfK-Werbeindikator/ATSĀ®
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Advertising post test
system used to measure the effectiveness of campaigns after they have been carried out. ATS is a instrument that monitors effectiveness on a continuous basis.
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