GfK Group
Footer menu/Glossary/Glossary
October 8, 2008, 08:09
http://www.gfk.com/group/menu_footer/glossary/00161/index.en.html
Advertising post-test
The process of testing print ads, commercials and other advertisements after they have been run.
Advertising tracking
GfK-Werbeindikator/ATS*®
.
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