FAQ

Where can I find information on the market research industry?

If you would like general information on the market research sector, please contact the organizations and associations below:

ADM
Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V.(Working group of German market and social research institutes)
Tel. +49 (0)69-9784-3136
office@adm-ev.de
www.adm-ev.de

BVM
Berufsverband Deutscher Markt- und Sozialforscher e.V.(Professional association of German market and social researchers)
Tel. +49 (0)30-499074-20
info@bvm.org
www.bvm.org

Context
Confidential information service on issues relating to socio-economic communications
Tel. +49 (0)2845-941922
context@conpress.de

ESOMAR
European Society for Opinion and Marketing Research
Tel. +31-20-664-2141
email@esomar.org
www.esomar.org

Inside Research
A confidential newsletter for research industry executives
Tel. +1-847-526-0707
www.insideresearch.com

Which international magazines deal with marketing issues and the market research industry?

AdvertisingAge
Tel. +44-171-457-1400
webinfo@adage.com
www.adage.com
www.adageglobal.com

Inside Research
A confidential newsletter for research industry executives
Tel. +1-847-526-0707
www.insideresearch.com

Where can I obtain TV audience ratings?

TV audience rating and coverage data are collected by GfK Fernsehforschung exclusivel for AGF (Arbeitsgemeinschaft Fernsehforschung – the German TV research Working Group). TV networks ARD, ZDF, ProSieben, Sat.1, Media AG and RTL belong to AGF. Consequently, GfK does not own the rights to pass these data on to third parties. AGFs grant licences for use of the data to other broadcasters (licensees) and provides advertising agencies and advertisers with coverage data by means of AGF advertising client subscription.