GfK Group
Our presence
GfK collects data on a global basis. It now surveys consumers or collects retail data in some 125 countries. GfK’s process of internationalization began in the 1960s in Austria, where the first subsidiary company was located. More and more countries joined the GfK Group from the 1970s onwards, firstly in Europe, then in Asia and, following GfK’s listing on the stock exchange in 1999, also in America, the Middle East and Africa.
Today, GfK is one of the world’s largest market research companies, and the market leader in Germany and Europe. The GfK Group’s international network is integral to its corporate culture – and of course, it is crucial for the range of services it offers.
