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Our presence

Worldwide in lokal markets

BAS early as the 60s, GfK was already one of the first market research companies to open branches outside Germany and since the mid 80s, we have been driving forward the process of internationalization, particularly in Europe, and the Asia and Pacific region.

Since our stock exchange launch in 1999, we have been expanding at fast rate, in particular in the USA, Latin America, the Near and Middle East and Africa. Today, our subsidiaries are active in over 90 countries in all the major economic regions of the world. Beyond this, a series of cooperations and strategic alliances allow us to delivery information services for far in excess of 100 countries worldwide.

2005 was a very special year in the history of our globalization. We acquired the us Group, NOP World, at that time ranked No.10 international market research company. This gave a completely new dimension to our position in the premier league of market research companies.

We have been able to significantly expand our position in three of the world’s most important research markets:  

• In the USA, the biggest single national market in the world for marketing and market research, where we jumped from No.15 to No.7 in the rankings;
• In the UK, the second most important market in the world for marketing and market research, where we rose from No.7 to No.4 in the league table;
• In Italy, the world’s sixth biggest market, where we climbed from No.4 to No.2 in the rankings.

This has given us an excellent position in the classic marketing and market research markets of the USA and Europe, as well as in the fast-growing Asian, Latin American and Central and Eastern European markets, in all of which we have also built a strong foundation for future growth. This particular step has expanded our capability to respond to even the most challenging customer demands. Our state-of-the-art, efficient and globally applicable measuring and analysis instruments supply clients with the up-to-date market and consumer analyses so essential to developing innovative solutions and approaches on which sound marketing decisions are predicated.