Our extraordinary success is mainly attributable to the dedication of our team of more than 9,300 employees all over the world, who belong to our network of more than 115 operational companies. They offer market research services for over 100 countries. They include some of the most knowledgeable, experienced and creative people in the market research industry anywhere in the world.
These highly motivated and experienced specialists give us a vast fund of knowledge invirtually every area of modern market research and measuring technology. We also h have a huge reserve of market knowledge and practical expertise in each of our three sectors: Custom Research, Retail and Technology and Media. Consequently, we are essential and valued partners for our customers when it comes tomarket analysis and the decision-making processes.
Market research as GfK understands it means that our range of services extends beyond purely supplying data to providing our clients with advisory services. This is what we call a "fact-based consultancy”. We are convinced that the quality of our work resides above all in the fact that we not only tell our customers what is happening in the consumer and service markets, but also, that we explain the reason for these developments. Our employees are not simply purveyors of information, but experts our customers can turn to for help and advice on complex decisions and any issue relating to marketing and communication.