In recent years, compared with the past, branded products, the pharmaceutical industry, retail and service companies all over the world have been faced with the need to operate in an increasingly complex market environment. The unstoppable march of modern communications and information technology, the ever-increasing trend towards greater consolidation and the escalating globalization in consumer markets have significantly intensified competition. This applies to the developed economies of Western Europe and North America as much as to the emerging markets in the countries of Central and Eastern Europe, Latin America, South East Asia and the Pacific. Added to this, the impact of 9/11 and the events unfolding in the Near and Middle East are still adding a further dimension to the global equation.
For our customers, looking for new market opportunities in segments where they are already present, as well as those offering new potential, is essential to their survival. On the one hand, this needs a good measure of vision, marketing acumen and creative ideas and on the other, a sophisticated set of analytical instruments and market know-how able to qualify and quantify the risks and opportunities associated with market-related decisions. These are the type of services delivered by us, that is, companies involved in the market research industry. It is our knowledge and expertise which is used to transform information to market intelligence and in this way, we support our customers in their search to identify and exploit the available growth potential.