Understanding decision making – that is our business. We are a full-service market research institute, which means that we focus solely on market research and, as a result, are able to attain a high degree of depth across a wide variety of subject areas.
With around 10,000 employees worldwide, GfK possesses a vast pool of expert knowledge and experience. The company also has an outstanding international network, which offers considerable resources for the sourcing of consumer, retail and market information.
Ask us your questions: do you need insight into the mindset and behavior of your target groups? Where and why do they buy which products? What do they watch on television, and which websites do they visit online? Do you want to develop a new product, or plan new advertising strategy? Would you like to know how your market is developing and how you can forge stronger links with your customers?
Our clients include large, global corporations as well as small and medium-sized companies operating in regional markets. Our services extend far beyond simple data delivery. With GfK, you receive precise interpretations of findings and practical advice – in short, you obtain knowledge that can be applied.