• Mission & strategy
  • Mission statement
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  • Our promise
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Our promise

Growth from Knowledge, our promise to our customers, is the greatest challenge and at the same time the greatest opportunity for the GfK Group and its employees. Since day one, delivering the critical market and consumer knowledge to our customers has been and always will be the dynamic engine of our services and our success. We do this in the conviction that knowledge of consumers is the key to growth and long term success in the market.  

The essential basis of our extraordinary success is our expertise. In a history spanning more than 70 years, we have always concentrated on our core business: market research. This is why today, GfK is not only one of the most prized brands in the market, synonymous with top class information and consultancy services, but is also among the most dynamic forces behind the development of innovative market research instruments and technologies.

We are one of the few market research companies to offer a virtually complete range of all the market research services and instruments currently in use – and this for almost all the relevant consumer markets in every continent of the world.