Mission & strategy
The GfK Group with headquarters in Nuremberg, Germany, is a leading global market research company. Our success is based largely on the commitment of our workforce, which includes some of the most talented, experienced and knowledgeable people in the sector worldwide.
We combine in-depth knowledge of the methods and technology used in modern market research with vast market knowledge and marketing expertise, making us an indispensable and well-respected partner for our clients.
Annual Report 2008
To the online version of the Annual Report 2008 >>
GfK Association
The GfK Association was established in 1934 for the purposes of promoting market research. It is main shareholder of GfK SE >>
GfK Academy
GfK Academy provides international continued professional development for managers working in the areas of marketing, market research and market-orientated corporate planning >>