The GfK Group is Germany’s largest market research company and the No.5 in the world. Founded in 1934, it has 115 operating companies, supplying its clients with market data from 90 countries. The GfK Group employs a staff of just under 9,000 and is headquartered in Nuremberg.

GfK is a full-service institute, which regards itself as a supplier of knowledge.  It is a company with a tradition, which places a high value on continuity, long-term client relationships and consistent achievement at the highest level. This is also the reason why GfK cultivates its roots, which lie in academic research. The focus on innovation and progress is a central component of GfK’s corporate culture, ensuring that the advanced technology and consistent quality of the methods, tools and practice areas used.

GfK delivers services in all major consumer, pharmaceutical, media and service sector market segments. Services are divided into three sectors: Custom Research, Retail and Technology and Media, a structure based on the sources of the data supplied by GfK to its clients.   

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