Since the inception of the company, the people and their attitudes to the work of GfK have been dominated by three key aspects: responsibility, initiative and a passion for innovation. This applies above all to the founding father of GfK, Professor Wilhelm Vershofen, with whom it all began. In 1934, he formulated the business idea of GfK, which still today represents the quintessential cornerstone on which the success of the company is based and that is: "let the voice of the consumer be heard".
Article on 70 years of GfK. For more...
Speech delivered by the CEO of GfK during the celebrations of the 125th birthday of the founder of GfK, Prof. Wilhelm Vershofen. For more...
GfK-Nürnberg e.V. is an association which was established in 1934 for the purposes of promoting market research. It is main shareholder of GfK AG. For more...