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Acquisition of NOP World

With effect from June 1, 2005 , GfK acquired a 100% stake in the global No.9 of market research companies: NOP World. The NOP Group includes 47 companies and more than 1,500 employees, most of them based in the UK , the USA and Italy . This has been the most important decision made by GfK since going public in 1999.

After receiving approval for the merger from the US and German cartel authorities, the integration work began. To this end, GfK established project teams led by managers from GfK and the former NOP World . Their task was to create the basic structures to enable the subsidiaries of GfK and NOP World to grow together quickly and to achieve the optimum organization, in terms of both the service offering, as well as in production and administration.

The successful integration of NOP World has since given the GfK Group 5th ranking in the list of major global market research organizations. The GfK Group offers her services in more than 100 countries. Of the approx. 9,300 employees, around 80% work outside Germany.
 

With a history already spanning 74 years, the future has only just begun. GfK. Growth from Knowledge